On the occasion of World Sight Day, Persol welcomed the Fall season with a star-studded evening dedicated to the launch of its latest eyewear collection in New York City.
Echoing the inimitable style of every Persol creation, the event unfolded in two parts, starting with cocktails in the Persol Nolita Boutique on Elizabeth Street. Here the brand invited a high-profile lineup of actors, press, and fashion ambassadors to admire an eye-catching showcase of the Fall-Winter campaign and discover exciting new silhouettes, colors, and lens shades in the collection while bringing the iconic style of the silver screen to life with a playful photo set that immortalized the persona of each guest in an authentic Movie Poster.
Later, the evening continued with an exclusive dinner at Sant'Ambroeus Soho, where guests including actor Jeremy Pope and more NYC tastemakers celebrated the brand’s origins in the timeless elegance and impeccable taste of Italian culture and design.
Forever an icon in the world of eyewear, with this exclusive launch of the new collection, Persol paid homage to its legendary heritage in contemporary style and affirmed its role as a distinguished tastemaker in the eyewear industry. This collection is currently available at selected EssilorLuxottica retail and wholesale stores.
