Saks, the premier digital platform for luxury fashion, is celebrating the graduation of the third class of its designer accelerator program, The New Wave, presented by Mastercard ®, with a dedicated marketing campaign. The campaign features all eight participants from the program: Armando Cabral, Áwet, Bernard James, Elisamama, Interior, June 79, Renowned and Sorellina. Saks will feature participating brands across its digital channels, showcasing each designer's background and their Pre-Fall and Fall collections available on Saks.com. Additionally, each participant is featured in the Saks Fall Fashion Book and in a special window installation at the Saks Fifth Avenue New York flagship.
To celebrate the designers in the program, Saks hosted an intimate cocktail party on Wednesday, September 13 at L’Avenue at Saks. Each designer was also featured in a dedicated Saks Live where they shared their brand stories, inspirations and highlighted their latest collections.
“Saks plays an important role in shaping the luxury fashion industry. With this program, we are proud to play our part to platform and develop the next generation of talent, all while furthering our commitment to increase representation in our assortment,” noted Tracy Margolies, Chief Merchandising Officer, Saks. “We look forward to seeing how each participating designers’ businesses will flourish at Saks and beyond.”