Visionary entrepreneur and celebrated actress Sofia Vergara launched her highly anticipated beauty venture, Toty, with an event at her private home in Beverly Hills to celebrate the line and first day of summer with media and beauty influencers. The beauty line includes a range of SPF 50+ essentials focused on redefining the suncare category.
Sofia Vergara shared her biggest beauty secret with guests, spotlighting the suncare-first, results-driven product range that preserves your belleza and skin health, focusing on fighting photoaging. The launch event featured Sofia’s favorite Colombian bites and beverages, a live Cuban band, and a surprise 20-minute Brazilian samba dance performance amid the backdrop of her lush Mediterranean-styled residence.
Toty believes Suncare is a 360 approach: protect with SPF, treat topically with skincare, prevent from within with supplements, and perfect and enhance with makeup. Guests got to enjoy the products firsthand with Sofia explaining the science and vision behind the vegan, cruelty-free brand.
“Toty is something that’s really a part of me. I love this product–it has made me feel good and look good at 51. I’ve always been very conscious about sunblock, suncare, and photoaging. Suncare became something that was a part of me and once I found a product in Spain I fell in love with, I wanted to be able to make something and bring that innovation to the US,” said Sofia Vergara as she introduced guests to her vision behind the brand.
Attendees included Anatasia Soare, Yris Palmer, Desi Perkins, Justine Marjan, Rocsi Diaz, Sophie Shab, Regina Carrot, Amy Chang, Asia Monet Rae, Claudia Vergara, Heart Defensor, and Challan.
