Roxstar Entertainment brought their newest hospitality platform, The Cinema Center, to New York City, activating during the annual in-demand, highly anticipated New York Film Festival. Their impressive schedule of high-profile red carpet premiere parties was held across multiple New York City restaurant and nightlife destinations including Bar Feroce at The Moxy Chelsea, Serafina at Upper West 77th Street, and Common Ground NYC in Meatpacking District. These events highlighted a key selection of top films in competition at the annual festival, with partners Sony Music, IFC, and Sony Pictures Classics.
Music Icon Cyndi Lauper celebrated her Tribeca Film Festival documentary Let The Canary Sing at Serafina Upper West on 77th Street following the screening and concert performance at the Beacon Theatre.
Guests at the various film soirees sipped on a selection of hand-picked wines from Sommsation wine experience experts, along with Peroni Nastro Azzurro's premium Italian lager and 0.0% non-alcoholic lager. Paired with an abundance of delicious cuisine favorites from each eatery, attendees enjoyed delectable premium Magnum ice cream bars. Cocktails were also served, featuring Milagro Tequila, Hendrick’s Gin, Reyka Vodka, and Hudson Whiskey.
The events continued all week, and ended with a reception of Sony Pictures Classics' Shortcomings. Director Randall Park and cast Justin H. Min, Sherry Cola, and Ally Maki all celebrated at the event.
The celebration for the film Eric Larue directed by Michael Shannon which stars Judy Greer, Alexander Skarsgård, Alison Pill, Tracy Letts, and Paul Sparks was held at Bar Feroce of Tao Hospitality Group at The Moxy Chelsea.
IFC films Suitable Flesh and The Perpetrator were celebrated at Common Ground on Gansevoort Street with guests Heather Graham, Chris Lowell, Barbara Crampton, Johnathan Schaech, Alicia Silverstone, and Director Jennifer Reeder, plus Kiah McKirnan, Christian Siriano, Joel Michaely, Nora Zehetner, and more.
Sony Pictures Classics celebrated The Miracle Club with Director Thaddeus O'Sullivan and cast Laura Linney as well as other special guests including Joel Michaely and Lorenzo Antonucci.
