The PR Net recently hosted a networking event and panel discussion on the state of influencer marketing. The panel discussed the current state of influencer marketing and examined the latest tips, tools, and strategies that content creators, influencers, and brands use for successful campaigns and demonstrable ROI. The panel was moderated by Jennifer Lake, EVP of Zapwater Communications and Style Charade Founder, and featured Alaina Kaz, CEO of The Everygirl Media Group; Ceta Walters, the creative mind behind Clark & Stone; and Colby Jones, LTK's Senior Director of Marketing Strategy & Product Marketing.
