Bermuda Tourism Authority (BTA) has officially debuted the “House of Bermuda” exclusively for trade, media, and consumers in the UK market. The unique immersive experience from the BTA leans into the award-winning “Lost Yet Found” campaign by taking guests on a journey to discover the enchantment and mystery of Bermuda. The House of Bermuda encourages UK visitors to take advantage of British Airways' daily direct flight from London’s Heathrow airport. The three-day event has had 200+ consumers, over 100 trade and product managers, 40 media, and 60 Conde Nast Traveler readers.
Kicking off the event, UK-based content creators were invited to explore the House of Bermuda and participate in a sunrise yoga session to utilize their social media platforms and reach showcasing their Bermudaful experience to tens of thousands of their followers.
The BTA team also hosted the Conde Nast World Chef Series featuring Bermudian dishes by Chef Richard Zuill. BTA VP of Marketing, PR & Communications, Jamari Douglas, provided opening remarks at the event to further spread Bermuda’s messaging. Interim CEO Tracy Berkeley and VP of Sales and Business Development Devin Lewis also attended to further the island’s network and share the destination’s many opportunities for travelers.
Photo credit: Simon Wright Photography
