Neiman Marcus, in partnership with Christian Louboutin, unveils exclusive collection “A La Piscine” to get customers summer ready. The collection features a full range of footwear and handbags in neon colors and exclusive splash print. It also includes newly added lifestyle product categories such as pet accessories, tumblers to stay hydrated at the pool, t-shirts with hand woven details, and limited-edition skateboards.
Neiman’s customers are transported to a sunny Palm Springs day circa the ‘80s through the installation that features a pool, bar, lounge chairs, grass, and floor to ceiling palm trees. Merchandise is displayed throughout the space on neon glass tiles to capture the vibrancy of the collection. At the pinnacle of the activation, Christian Louboutin made a personal appearance at a poolside-themed soiree at Neiman Marcus NorthPark. Customers enjoyed French inspired hors d’oeuvres and cocktails while exploring the immersive installation complete with Louboutin “lifeguards.”