At the Salon International de la Haute Horlogerie (SIHH) watch show in Geneva, IWC celebrated the launch of its new Pilot's Watches collection. The Pepe Lienhard Big Band from Switzerland, a dance ensemble from England and an exciting mix of jazz and swing took around 800 guests back to the golden age of the flying pioneers. Invitees included many well-known IWC brand ambassadors and celebrities, such as actresses Rosamund Pike, Hilary Swank and Zhou Xun, actors Christoph Waltz, Scott Eastwood, Chris Evans, Dev Patel, Elyas M'Barek and Moritz Bleibtreu, Formula One racing drivers Lewis Hamilton and Nico Rosberg and supermodels Adriana Lima and Karolína Kurková