Balmain hosted a cocktail at Superblue to celebrate an exhibit in partnership with Cuban contemporary artist Alexandre Arrechea at Villa Balmain during Art Basel Miami Beach. It included physical art, digital art, NFTs and an innovative web3 experience that will merged Balmain’s heritage with state-of-the-art 3D printing and Meta-technologies powered by LITO, a platform to scan, digitize and 3D print masterpiece artworks directly with museums, cultural sites, and artists.