Saks celebrated the launch of its 2022 holiday campaign and an integrated partnership supporting the Elton John AIDS Foundation’s Rocket Fund. The campaign kicked off with a Saks light show and window unveiling at the Saks Fifth Avenue New York Flagship, featuring a special performance by Sir Elton John. Viewers across the globe can experience the Saks window unveiling and appearance by Sir Elton John via Saks Live, presented by Mastercard.
“Saks is proud to support the Elton John AIDS Foundation and partner with Sir Elton John, who shares our passion for self expression through creativity and fashion,” says Marc Metrick, Saks CEO. “At Saks, we are committed to connecting with our customers through unique experiences and impactful partnerships. We’re pleased to work with this incredible organization to provide our customers with an opportunity to give back this holiday season and look forward to sharing this meaningful campaign across the total Saks Fifth Avenue experience.”
