As the first-ever official tequila sponsor of the F1 Paddock Club, PATRÓN Tequila kicked off the 2022 United States Grand Prix weekend in Austin with the PATRÓN Pit Stop, a multi-day activation in partnership with Soho House Austin offering select fans and Soho House members an unforgettable race weekend experience. They kicked off on Thursday evening with a live karaoke rooftop party hosted by global superstar Becky G, and Mexican racing icon Sergio “Checo” Perez. Friday afternoon Bravo celebrity bartenders, Tom Sandoval & Tom Schwartz, took over Soho House’s rooftop bar for a race weekend-themed pool party serving up custom cocktails for guests. On Saturday, PATRÓN hosted Tom Sandoval & Tom Schwartz at the F1 Paddock Club at the COTA racetrack. The weekend concluded on Sunday with an F1 watch party at Soho House for members and consumers.
