MGA Entertainment celebrates the 21st birthday of the worldwide phenomenon Bratz with new product launches and partnerships across categories this October. Since its debut in 2001, Bratz has taken the global toy and fashion industries by storm with their unyielding commitment to inclusivity, self-expression, and, of course, a passion for fashion. Today, the brand is as popular as ever, maintaining cultural relevance and celebrating their community of fans who grew up loving the inclusive dolls and who have found inspiration in their beloved “it” girl attitudes over the decades.
MGA has partnered with leading fashion brand Cult Gaia to celebrate Bratz 21st birthday and Cult Gaia’s 10th Anniversary, as well as to pay homage to the unique connection between the two brands. Twenty- one years ago when Jasmin Larian Hekmat was only 12 years old, her father, Isaac Larian, Founder and CEO of MGA Entertainment, sought her help on early concepts of Bratz dolls. Today, as Founder and CEO of Cult Gaia, Jasmin attributes much of her creative influence to her time spent designing miniature collections for the dolls, and while focusing on the fashion brand, she remains close to Bratz as Creative Director for the doll line today.
New this year, the iconic pair teamed up on a ready-to-wear fashion line launched in early 2022. The line featured Y2K elements infused with Cult Gaia’s recognizable and classic style. Now, the two powerhouse brands have teamed up again to introduce the first-ever Bratz x Cult Gaia designer dolls, launched October 1, to tell their story of kinship in a new way.
“The Bratz x Cult Gaia dolls are a landmark celebration of where both brands came from, our intrinsic and often unspoken connection, our loyal communities, and all the exciting things that are yet to come,” said Jasmin Larian. “The Bratz dolls and brand are so special to me and finding the sweet spot somewhere between the natural aesthetic of Cult Gaia and the glitzy glam of Bratz feels like a full circle moment.”
