Target marked the arrival of its new holiday cashmere collection with an intimate shopping experience at its SoHo concept store. Guests, including Leighton Meester and Natalia Bryant, gathered for an evening of personalized gifting and seasonal refreshments, including a zero-proof holiday pop-up from Carl Radke and Soft Bar + Cafe.   

The evening spotlighted Target's latest take on everyday luxury: a collection of cashmere essentials designed to make one of fashion's most coveted materials an everyday wardrobe staple, featuring cashmere sweaters in 20 colorways alongside hats and triangle scarves. The collection debuted with four SoHo-exclusive cashmere styles—a rollneck, short-sleeve sweater, polo, and V-neck—alongside special NYC-inspired embroidery designs, including a playful nod to the city's iconic pigeon.  

At Target’s newly transformed concept store in SoHo, guests discovered new ways to make cashmere their own. SEK Lab NYC was on hand for live color analysis, helping guests discover their most flattering shades and select cashmere pieces tailored to their personal color palettes. Live embroidery offered another layer of personalization, transforming cashmere essentials into one-of-a-kind holiday gifts. 

Image credit: Zach Hilty/BFA