Valentino is collaborating with Neiman Marcus as the national exclusive brick-and-mortar luxury retailer for the launch of the Valentino Escape 2022 collection. To celebrate the partnership, Neiman Marcus hosted a festive launch event on at NorthPark as part of its focus on retail-tainment and immersive luxury retail experiences.
The attention-grabbing exhibition space and window displays were transformed with the collection’s heritage print covering the walls and sisal flooring. There was a 360-degree selfie room featuring LED light frames and a graphic print background with the VLogo that enables customers to take photos inside the space. The atmosphere of the installation was inspiring and joyful, highlighting the harmony with the assortment and the powerful graphic energy of the collection.