ALICE + OLIVIA kicked off Breast Cancer Awareness Month with a special evening at the brand’s Madison Avenue flagship in support of the Breast Cancer Research Foundation (BCRF). The celebration marked the launch of ALICE + OLIVIA’S month-long October initiative benefiting BCRF, bringing together friends of the brand and BCRF supporters for an evening of fashion, shopping, and philanthropy.

Notable guests included: Stacey Bendet, Emily Rockefeller, Dr. Elizabeth Comen, Jenny Mollen, Donna McKay, Jennifer Rubio, Julie Macklowe, Sofia Karvela, Natalie Mackey, and Dani Stahl.

Guests personalized their purchases with custom embroidery and a charm bar and created custom pink phone charms in honor of BCRF’s iconic pink. Guests enjoyed Bricoleur Vineyards Isla Rosé Brut Rosé, LALO Tequila cocktails, and The Macklowe Pink Manhattans, alongside pink-themed sweet treats, with music by Quiana Parks, a cancer survivor, philanthropist, and advocate.

Throughout the evening, 15% of net proceeds benefited BCRF, helping fund the organization’s mission to prevent and cure breast cancer by advancing the world’s most promising research.

In honor of National Breast Cancer Awareness Month, ALICE + OLIVIA will continue its partnership with the Breast Cancer Research Foundation (BCRF) throughout October. From October 1–31, customers who make a donation to BCRF at any ALICE + OLIVIA boutique or online will receive 15% off their purchase. As part of the initiative, ALICE + OLIVIA has created two limited-edition pink styles, the brand’s signature Willa Blouse and Dollie Cardigan, with $20 from the sale of each piece benefiting BCRF and its mission to advance lifesaving breast cancer research. Customers can donate in boutiques by scanning a QR code or online to receive a one-time 15% off code.

The New York celebration marks the first of two events supporting the partnership this October. Bendet will continue the initiative on the West Coast with an event co-hosted by Paris Hilton and Kathy Hilton. The partnership holds special significance for the Hilton family, whose mother and grandmother, Kathleen Richards, passed away from breast cancer in 2002.

Together, ALICE + OLIVIA and BCRF are using fashion and community to raise awareness and critical funds for breast cancer research throughout the month of October. 

Image credit: David Benthal/BFA