Swedish furniture brand IKEA and gaming powerhouse XBOX gathered at the flagship IKEA store in Burbank, California, to celebrate the launch of their collaboration, YXSTABY. Guests got a first look at the collection ahead of its official launch in stores and online on November 30, and took home limited-edition items. The evening featured racing, prizes, dancing, bites and cocktails, along with interactive ways to experience the collection.
Notable attendees included: Abby Lee Miller, Emma Kenney, Yamen Sanders, Zach Lugo, Remonde Levy, Lough Robles, and more.
YXSTABY was designed in close collaboration between IKEA and XBOX, with one designer from each team working together on every piece. XBOX brought 25 years of understanding how people play, IKEA over 80 years of life-at-home expertise, and dedicated visits to homes where gaming is part of daily life. The collection features nine pieces, including a rolling TV stand, items inspired by the XBOX controller, and clever storage designed to make gaming gear part of the room.
Image credit: Steve Lucero/BFA