Women’s Magazine, Von Dutch, and Reserve Jets brought fashion, music, and culture together for NYFW at Crane Club Restaurant in New York City for a late-night New York Fashion Week celebration hosted by GiGi Burk.
Held in the bustling Meatpacking District, a hub of this Fashion Week, the invitation-only event welcomed 400 guests for an evening that underscored Women’s Magazine’s growing position at the intersection of fashion, celebrity, and contemporary culture, having only launched less than two years ago. The night featured a set by Adriatique, the Zurich-based electronic duo known for their global dance-floor presence and headline performances around the world. At the NYFW bash, partygoers all sported Von Dutch custom NYFW pink trucker hats, engaged in custom flash tattoos, Von Dutch branded coconuts, an extravagant candy room, dancing, and bottle service, with immersive photo moments and chic branded mirrors at every turn. The energy of the party rose to new heights once Adriatique took over the DJ booth, and the lights dimmed, with Von Dutch and Women’s Magazine pink neon signs elevated as the only visual lit elements cast throughout the room.
The guest list brought together a cross-section of fashion, entertainment, music, and internet culture, including Gigi Burk, Luciano Scalioni, Hassan Chowdhury, Ellen von Unwerth, Dixie D’Amelio, Ashley Haas, Huddy, Sofia Jamora, Tika Camaj, and Noah Tepperberg, among many more, creating an incredible energy from start to finish for a strong NYFW moment for both brands.
The 2026 NYFW event arrives one year after the launch of Women’s Magazine, the independent New York publication founded by GiGi Burk, who serves as editor-in-chief at only 22, making strides in an industry dominated by long-standing and established media titles. Since its debut in 2025, Women’s Magazine has sold out Issues N.01 and N.02, moving 8,000 copies in a single quarter and distributing across seven cities without paid acquisition. Its latest issue, N.03, features Teyana Taylor and Mick Jagger on the covers, alongside inserts by Ellen von Unwerth photographed in Saint-Tropez. The magazine will next activate at Paris Fashion Week later this month.
The magazine’s physical editions have been matched by an expanding live-events business. In its first year, Women’s Magazine produced four major rooms across New York and Paris, welcoming invited guests to events ranging from Crane Club Restaurant to an 800-person Paris launch at Serpent à Plumes and a 2,000-person Maxim’s takeover during Paris Fashion Week.
The brand’s growing cultural footprint also extends to the Icon Society, an invitation-only community representing approximately 126 million combined followers, while Burk’s weekly interview series continues to build the publication’s digital audience. Approximately 80 percent of Women’s Magazine’s audience is between 18 and 34, placing the title directly within a demographic increasingly difficult for traditional luxury and media brands to reach.
Friday night’s celebration marked another chapter in a year of rapid growth for the independent title — one that began with a single printed issue and has since expanded into a multi-city editorial, digital, and experiential platform.
Image credit: Danté Crichlow/BFA
