WashWise and Láyn joined forces to bring a fresh perspective to New York Fashion Week, with a one-of-a-kind show at The Ned NoMad.
Maria Cabral Menezes and Layni Chamberlain were joined by Bailee Henderson, Emma Klipstein, Gigi Paris, Gracie Cashman, Bobby Westside, Briel Adams-Wheatley, Bruna Petrillo, Jade Shenker, Trinity Marie, Zach Pozniak, and more.
Featuring vintage garments hand-selected by the Láyn team and brought back to life with WashWise Reset Spray, the presentation made a bold statement during New York’s most fashionable week of the year — celebrating reinvention, longevity, and a more modern approach to fashion. The evening drew the who’s who of NYFW, including international notables, NYC influencers, and key tastemakers, for an evening celebrating reinvention. The event featured makeup by Glamsquad, while WashWise served as the collection’s secret weapon for Fashion Week, using its Reset Fabric Refresh Spray to refresh and revive garments throughout the styling and preparation process. The partnership between WashWise and Láyn was a natural fit. Frequent washing is one of the main contributors to garment wear and deterioration, and Reset Spray helps clothing maintain its quality and last longer.
Through WashWise’s Reset Spray, Láyn was able to restore vintage garments and make old pieces feel new again through its bold concept. Following the show, guests were invited to an after-party at the ultra-exclusive Ned’s Club New York.
Image credit: Shane Drummond/BFA