Award-winning equestrian Eloise Eisner and her mother, Stacey Bendet, CEO and Creative Director, ALICE + OLIVIA, hosted an event to celebrate the launch of TROT (Trust. Riding. Opportunity. Togetherness.), a charitable initiative founded by Eloise. 

Inspired by her lifelong passion for riding and her desire to give back, TROT brings the equestrian community together to raise awareness and funds for causes close to her heart. Inspired by her mother, Eloise designed a collection of tees with 100% of the net proceeds benefiting non-profit partners.

For its inaugural initiative, TROT partnered with Coast Club, a non-profit organization supporting programs for children with a variety of developmental disabilities around the world through the provision of materials, training, and resources. Coast Club also offers scholarships to neurodiverse children, enabling them to attend social programs where they can connect with peers and build lasting relationships. 

To celebrate the launch, Eisner and Bendet hosted an intimate mother-daughter event at ALICE + OLIVIA Southampton on Thursday, August 27th, where friends and family were the first to shop the new TROT tee. The tee, in navy cotton, features the slogan “Trust the Ride” and costs $125. The tee is now available at ALICE + OLIVIA Southampton and East Hampton stores, as well as for pre-order on aliceandolivia.com. 100% of the net proceeds from all TROT tees will benefit Coast Club.

Timed to The Hampton Classic, the event featured an afternoon of equestrian-inspired experiences, including horse-themed lip gloss charms, custom T-shirt embroidery, horse-themed treats, branded dot cakes, and a dedicated photo moment. 15% of total event sales will also benefit Coast Club. 

Image credit: David Benthal/BFA