Fairmont launched a global brand campaign last fall, Experience the Grandest of Feelings, paying tribute to the luxury brand’s historic origins. As the campaign enters phase two this spring, Fairmont debuts a beautiful, hardcover book titled Fairmont: Grand by Nature. This extraordinary monograph is a visual masterpiece, featuring stunning photos and rich archival material throughout, telling the story of the brand’s 115-year history, while showcasing the stunning architecture of Fairmont properties from around the world. The book was designed by Accor Creative Studio and published by SKIRA.
The iconic hotel brand celebrated the book launch with an intimate dinner at 620 Loft & Garden, produced by Studio HS, the experiential division of H&S, and catered by Pinch Food Design. Mansi Vagt, Global Brand Leader and VP of Fairmont, hosted the event and shared a few of the remarkable stories from the monograph. Attendees included Alexis Morillo, Billy Richards, Cody Steensma, Dan Rubenstein, David Kaufman, Erik Trinidad, Lauren Tappan, Marina Stanley, Martel Francois, Rachel Chang, and Sydni Francois.
