Saatva, America's Smarter Luxury Sleep company, celebrated its second West Coast flagship with an intimate gathering at its immersive, 3,960 sq. ft. retail location on Melrose Avenue in Los Angeles. Guests enjoyed a private walkthrough of the space, showcasing the intersection of quality sleep and modern retail technology. The tour was led by Saatva CEO Ron Rudzin, Saatva CSO Ricky Joshi, Interior Designer Vicente Wolf, and Parrish Chapman, Director of B2B Display Sales at Samsung, Saatva's in-store retail technology partner. Two guests of honor graced the occasion to celebrate National Sleep Awareness Week and National Sleep Month. Dr. Raj Dasgupta, ABIM Quadruple board-certified physician, shared tips for better sleep, while Langley Smith, Los Angeles-based Dream Interpreter, offered personalized dream readings to all guests. The tour was followed by a private rooftop cocktail party at acclaimed restaurant, Catch LA, offering a delectable range of custom cocktails and hors d'oeuvres throughout the evening. All attendees received luxurious sleep kits featuring items from Saatva’s upcoming spring/summer 2022 home fragrance and travel collections, as well as a quartet of mini chocolate bars by Mast Chocolates, a New York-based organic chocolatier.
The following day, the brand celebrated with a ribbon-cutting ceremony and party. The space was designed by acclaimed interior designer Vicente Wolf and is powered by the latest technology from Samsung to create a dynamic learning and retail experience. All 100+ attendees were treated to an extravagant celebration with live music by the Mr. Chris Norton Band, who created a memorable night for all with his unique voice, trumpet melodies, and expert interpretation of jazz standards. Special guests included the Mayor of West Hollywood, Lauren Meister, and Grammy-nominated DJ and record producer Paul Mark Oakenfold. Delicious hors d'oeuvres and custom cocktails by Très LA Catering rounded out the celebration, along with luxurious sleep kits presented to each guest featuring items from Saatva’s upcoming spring/summer 2022 home fragrance and travel collections, as well as a custom chocolate assortment by Mast Brothers, a New York-based organic chocolatier.
