ASPENX, the new premium retail and experiential company conceptualized by Aspen Skiing Company, and luxury brand Prada came together to celebrate their recently launched collaboration, the ASPENX Prada winterwear capsule collection. Hosted by artist, entrepreneur and Aspen visionary Paula Crown of the Crown family who owns Aspen Skiing Company, the intimate event was held at the newly reimagined ASPENX Mountain Club. Notables in attendance included friends of both ASPENX and Prada, including Aspen Snowmass CEO Mike Kaplan, Aspen Art Museum Director Nicola Lees, guests Jamie Tisch and Torie Crown and fine art photographer Gray Malin.
