Street and activewear brand P.E Nation revealed its latest swim collection with a full day of activities hosted by co-founders Pip Edwards and Claire Tregoning. Taking over the very peak of Hollywood Hills, they welcomed Los Angeles to experience the brand and Join the Nation.
Transported to the top of Hollywood Hills, guests including media, VIP and friends were invited to preview the latest swim collection alongside upcoming drops from Colour Up Collection. To kick off the day, P.E Nation partnered with Rumble Boxing to host private classes alongside yoga by Anna Owsian, followed by a breathwork session with Kari Miller. Attendees were led by the local instructors through a wellness boost powered by Bala Bangles, Kin Euphorics, Pressed, Vita Coco, and Sweetfin.
Later in the evening, the space transformed into a party lighting up the peak of Hollywood Hills. Pip Edwards was joined by co-host and celebrity stylist, Dani Michelle, to celebrate the launch. Guests danced through the night against sweeping views of Los Angeles’ cityscape with NickyNightTime spinning live as he floated on the infinity pool. The evening’s refreshments were a synergy of the day’s events combining wellness and fun with drink stations featuring Double Cross Vodka, Tecate Alta, Zuzu, and specialty cocktails mixing Rosaluna and Pressed, with sustainability-focused Green Truck providing bites. Notable attendees included Shanina Shaik, Josephine Skriver, Marta Pozzan, London Wilmot, Eyal Booker, Delilah Belle Hamlin, and Megan Blake Irwin.