The PR Net, the premier network for marketing and communications professionals, published its inaugural ‘The PR Net 100’ list, celebrating the honorees with a cocktail event at 620 Loft & Garden in New York City. Guests relaxed on a furniture set up by Taylor Creative, enjoyed catering by Great Performances, drinks by Whispering Angel, Don Julio and Ketel One and a DJ set by BMAJR, all set against a backdrop of iconic NYC cityscape.
The list recognizes talent, innovation and influence in the PR agency world. Founder Lisa Smith shared, “It felt particularly needed to do something like this given the global challenges of the last 18 months. We wanted to celebrate the agencies for their achievements and resilience in the face of adversity brought about by the pandemic. We also wanted to bring industry colleagues together for a fun evening, a reunion of sorts.” The list highlights aspects of agency success like notable long-term clients, recent client wins and campaigns and company updates such as expansion to new locations, key new hires and new services. It also acknowledges some of the younger companies innovating and pushing the conversation forward for the industry.