Tanya Taylor celebrated her Spring/Summer 2022 collection and the return of New York Fashion Week with a Flower Cart pop-up at Washington Square Park, with support from Klarna and Popup Florist. Each arrangement was wrapped in a collection print and featured a QR code that unlocked a fashion film from the SS22 presentation, bringing a slice of fashion week to everyone.
Guests were asked to draw their favorite thing about New York City on note cards. The artwork will be donated back to support Parks, Arts, and Culture programming. Hundreds of New Yorkers turned up and thousands of flowers were distributed at the event. Guests included Katie Sturino, Huma Abedin, Erin Hazelton, Renata Zandonadi Quaglia, Scarlett Hao, Samantha Barry and more.