Luxury Swiss Watchmaker Vacheron Constantin opened NYFW with a star-studded fete celebrating a striking new Flagship Boutique at 28 East 57th Street, ushering in a new era for the brand. “It was a magical evening celebrating Vacheron Constantin’s new Flagship Grand Opening in New York” said Alexander Schmiedt, President of the Americas for Vacheron Constantin. “We kicked off the latest chapter in a centuries-old love story with the city, where our guests went on a surreal journey to 1921 and back again to 2021, in honor of our iconic watch, the American 1921- relaunched this year in white gold.”
The night began with an electric performance from supermodel Karen Elson, that left fashionable guests eager for more. performing her new song Lightning Strikes But that was just the start of a journey at the new store, which carries powerful symbolism for the Maison icluding the 100th Anniversary of the American 1921 timepiece.
For the trip back to 1921, partygoers were transported via vintage vehicles and luxurious Rolls-Royce motor cars to a secret penthouse speakeasy at 111 West 57th Street and the penthouse at Steinway Tower. High above the city streets on the 21st floor, they were treated to cocktails and an elegant dinner under the stars. Guests including Katie Holmes, Nico Tortorella and Michelle Hicks who were then surprised by a powerful performance from Tony Award winner Alan Cumming, including a mash-up from his classic musical Cabaret including a standing ovation for Is that all there Is.