To commemorate its 60th anniversary, diptyque celebrated the grand opening of the pop-up on September 8, 2021 in New York City. Guests exclusively previewed the new Le Grand Tour Collection and helped the brand ring in its momentous milestone. Le Grand Tour pop-up will be open to the public from September 10th to October 10, 2021. Le Grand Tour celebrates five cities that are emblematic of the Maison.

Notable guests included model Lily Aldridge, as well as influencers Jessica Nabongo, Jake Arnold, Moti Ankari, Patrick Janelle, and Igee Okafor, and more.