Basil Hayden introduced their newest permanent expression, Basil Hayden Toast, to media and influencers at the Public Hotel Rooftop in New York City with the perfect summer golden hour to set the scene. The evening consisted of live music, games, and a tasting of the new bourbon led by American Whiskey Ambassador, Tim Heuisler. Basil Hayden Toast consists of an entirely new brown rice forward mash bill and toasted barrel finish for a softer, smoother bourbon with an increased depth of flavor. In addition to being the newest permanent expression to join the Basil Hayden portfolio, Basil Hayden Toast marks the debut of a sophisticated, design-forward packaging update for the brand that elevates its most distinctive brand asset - the monogrammed belt.
