IKEA US opened an immersive experience during Miami Art Week, IKEA Open House Miami. The activation opened to a packed house of celebrities, notable influencers, artists, and press, including Elan Bibas, Eliad Cohen, River Viiperi, Sam Paige, Van Gray, Cat Ortiz, Oscar Ortiz, Darlene Abreu, Ryan Burton, Lexy Panterra, and more.

During the event, IKEA also made two exciting announcements, including the debut of Rebel Pink, its Color of the Year for 2026, and the launch of GREJSIMOJS, a 33-piece collection designed to celebrate the joy and importance of play for everyone, at every age, in every home. 

Informed by the IKEA Play Report, the space offered a variety of interactive activities such as a Color of the Year cushion pool, oversized IKEA furniture lifeguard stand, a colored light room, a claw machine photo booth, and more.

To continue the momentum, IKEA Open House Miami will open to the public on Saturday, December 6th, from 2-9 p.m. at 1108 Lincoln Road. 

Image credit: Tiffany Sage/BFA