Swiss watchmaker OMEGA hosted an exclusive evening in Miami to celebrate the Planet Ocean Pop-Up and its recently unveiled the new 4th generationPlanet Ocean collection. The event brought together editors, tastemakers, and notable guests for a night celebrating the brand’s spirit of exploration and deep connection to the sea.

The celebration continued as attendees transitioned to Soho Beach House for a private dinner, where the elegant, coastal setting of the ocean echoed the collection’s adventurous appeal. Notable guests included Michael Avedon, Larsen Thompson, Eva Hughes, Gianluca Reina, Agne Kazlauskaite, Dorian Braxton, and more. 

Set within its OMEGA Miami Design District boutique, the evening began with the unveiling of the Planet Ocean Pop-Up – a dynamic installation showcasing the latest generation of the iconic collection. Guests were welcomed into a marine-inspired space featuring oceanic light projections, sculptural displays, and a curated presentation of the new Planet Ocean models.

Throughout the night, guests enjoyed cocktails while taking a first-hand look at the Planet Ocean novelties, marking a memorable moment during Miami Art Week. The evening concluded with a seated dinner that offered an intimate setting for continued conversations and celebration of the Planet Ocean universe. 

Image credit: Jason Sean Weiss/BFA