The BRANDEdit team transformed Los Angeles’s Serra On Vine into BRANDEdit: Après Ski Club. Over the two days, over 150 guests fully immersed themselves in the BRANDEdit Experience, through fashion, beauty, and wellness activations, prepping them for all their holiday and winter needs. 

Notable creator attendees included Kirby Johnson, Emily Uribe, Niki Patton, Alicia & Alexa Montes, Jade Fiona, Cosette Rinab, Michelle Kennelly, Teala Dunn, Lauren Riihimaki, Chloe Shih, and many more. Overall, BRANDEdit Apres Ski Club attendees had a collective reach of 97 million across Instagram and TikTok. 

Creator attendees could venture to the peak of Mount MaryRuth’s for a Gondola & Trail Map photo op and gifting station, roast up Crocs-branded s’mores and customize totes and winter footwear at the Crocs Styling Bar, get their skin analyzed and receive personalized skincare recommendations from OneSkin, try out Omnilux’s latest masks and chat with their team by the Omnilux fireplace, learn about Timebeam Beauty’s innovative products, sample Peach Honey CBD in infused lattes and hot chocolate beverages, try out SUPERBAND by MakeItSkin at the Skin Rescue station, and enjoy refreshments and participate in a wellness shot-ski with POM Wonderful.

Attendees could also visit the BRANDEdit Gifting Suite Ski Lockers for additional gifting from Art of Tea, Avène, Beauty of Joseon, Biorepublic Skincare, Everyday Humans, Francis Coppola Diamond Collection, Grüns, HUM Nutrition, KORRES, Lifeway Kefir, Loungefly, Noshinku, Melville Candy Company, Peter Thomas Roth, Pound Cake, Prose, RIND Snacks, Skinny Crispy, SmartSweets, Splendor Water, Trace Mineral, and Wedderspoon.

Images courtesy of The Digital Dept.