AG Jeans celebrated the launch of its Holiday 2025 Collection at the Roxy Hotel, Roxy Cinema. The collection explores the intersection of cinematic legacy and sartorial craftsmanship, drawing inspiration from the crews and directors behind the iconic Spaghetti Westerns of the 1960s. Set against the dramatic backdrop of Alabama Hills outside Lone Pine, California—a cornerstone of Los Angeles filmmaking—the collection channels the sun-bleached energy of a landscape long celebrated as the American frontier in film.

This season pays tribute to the makers behind the lens, the off-screen figures whose understated style often rivaled what appeared on screen. Italian fabrications take center stage, honoring the European influence that shaped Spaghetti Western cinema, while Western detailing grounds the collection in its rugged roots. Emphasis is placed on layering pieces, shirt jackets, and elevated utility staples, all with a modern silhouette. At its core, the collection remains anchored in denim, reimagined with texture, depth, and the timeless wearability that defines AG's design philosophy.

Image courtesy of AG Jeans