Luxury Swiss watchmaker Hublot revealed the revamped Hublot Galerie in the company of brand ambassador American artist Shepard Fairey, who unveiled his latest artwork in Miami’s Design District. Hublot toasted to the 5th anniversaryof Hublot Galerie, the brand’s premiere Design District boutique, celebrating during Art Basel Miami Beach. Returning with the gallery-style boutique highlighting “Hublot Loves Art,” it features a rotation of works by artist Friends of the Brand.
Guests walked over to the DASH school in the heart of the Design District, where students could be heard cheering as they approached. They were joined by Shepard Fairey, contemporary artist and brand ambassador, Ricardo Guadalupe, CEO of Hublot, and Anish Melwani, CEO of LVMH America for the big reveal as Shepard greeted guests with a few words about the vision behind his new artwork. While admiring the mural, the group was surprised with a procession of trumpeting music that led everyone back to the boutique, where a DJ welcomed them.
Following the official boutique reopening, VIP, friends of the brand, and media joined Fairey for an intimate luncheon at Wynwood Walls, home to another outdoor mural by the artist. Closed off in a private space in the middle of Art Basel, guests sat together to dine with a DJ juxtaposed to the bustle of the fair. The afternoon ended in Goldman Arts Gallery with private tours of the Shepard Fairey art installation taking guests through Fairey’s influential work.
