Lalique, the iconic crystal house internationally revered as the epitome of French luxury, and Curtis “50 Cent” Jackson celebrated the official unveiling of the Branson 505 Edition Cognac by Sire Spirits x Lalique. The ultra-limited artistic collaboration embodies modern luxury, handcrafted beauty, and purpose.

Jackson, along with Silvio Denz, Executive Chairman of Lalique Group, and Marc Larminaux, Lalique’s Artistic and Creative Director, welcomed an array of press, celebrities, athletes, industry figures, and VIP customers for an exclusive first look at the crystal decanter and explored the four customer-facing floors of the space.

Guests experienced the official unveiling of the decanter, followed by an exclusive tasting of the ultra-rare spirit, guided by Jackson, Denz, and Olivier Antoine Gény, the lead for the production of the cognac. Throughout the townhouse, guests enjoyed a culinary experience curated by longtime partner and collector Chef Daniel Boulud, with libations including an assortment of Branson spirits, Le Chemin du Roi champagne, and Vignobles Silvio Denz wines. Throughout the evening, guests explored the townhouse, experiencing the myriad World of Lalique while celebrating creativity, strength, and excellence. 

Image credit: Yvonne Tnt/BFA