Agent Provocateur hosted an intimate gathering with Julia Fox at Lucien in New York City’s East Village to celebrate her debut as the face of the brand’s Fall/Winter 2025 campaign.

Julia brought together close friends and Agent aficionados, including Richie Shazam, Inanna Sarkis, Grace VanderWaal, Ivy Getty, Luisa Opalesky, Steven Klein, and more to toast to the opulent glamour and playful sensuality of the campaign images, shot in New York City’s The Manner.

Renowned for her fearless style and strong sense of self, Julia embodies the essence of the FW25 collection: confident, feminine, and innately Agent Provocateur.

“The brand has a legacy of celebrating and empowering women and their bodies, and when I shot this collection, I felt it immediately; on set, I felt strong, sexy, and totally in control.  I also really had some fun with it,” says Fox. 

Image credit: Alyssa Greenberg