For the first time ever, action sports and the Grateful Dead have merged together in a film of eclectic style: Fire On The Mountain. The NYC screening was the first event of the tour, the World of McIntosh Townhouse serving as the perfect venue for the occasion as the McIntosh brand is responsible for developing and powering the famous Grateful Dead “Wall of Sound”. After the screening, a panel discussion presented by GQ Editor-in-Chief Will Welch included icons in sports including director and professional skier Chris Bentchetler, professional surfer Rob Machado, Hall of Fame basketball player Bill Walton and Mickey Hart of the Grateful Dead. The evening further featured a custom art installation of original pieces based off film imagery created by NYC-based artist Todd DiCurcio and Chris Bentchetler and surfboard designs by Rob Machado.
