IKEA U.S. kicked off the year of cooking and eating with IKEA House Warming, an immersive pop-up experience that showcases the brand’s new range of cooking and eating essentials, Gustaf Westman’s limited-edition VINTERFINT collection, and celebrates 40 years of the legendary retailer in the U.S. and of the IKEA meatball worldwide.
This one-of-a-kind event offered a Swedish twist on cooking and eating needs within the home. Guests experienced a journey of all things food, previewing Gustaf Westman’s 12-piece collection, VINTERFINT, for the first time in the U.S., and tasting the soon-to-be-released Falafel ball.
A packed crowd of celebrities, influencers, and press, including Gustaf Westman, Dascha Polanco, Ty Hunter, and Jerome LaMaar, explored the delicious environment and previewed newly launched cooking and eating essentials products, including:
The IKEA House Warming, located in Union Square at 31 E 17th St, is open to the public. It will be open from October 2-26, Thursday through Sunday, from 11 AM - 7 PM, with Saturdays from 11 - 11:30 AM for IKEA Family members only. No entry fees or reservation fees are required for this family-friendly activation. For more information, please view the link HERE.
Image credit: Peter Zwolinski, Kevin Czopek
