FlavCity, the clean-label lifestyle brand, joined forces with DAYBREAKER to throw one of the largest sober raves in history at Gitano NYC with Meredith Marks, Austin Millz, FlavCity Creator and Co-Founder Bobby Parrish, Danielle Pheloung and a workout led by Sydney Miller.  

Guests partied all day long to amazing tunes with live instruments accompanied by FlavCity treats and beverages from their new FlavCity Cafe line. They also got to indulge in the brand's well-known Smoothies and Electrolytes. 

There is a significant cultural shift this year of the generation leaning into “coffee clubbing," swapping cocktails for caffeine in social settings, which has surged just this year to 478%. 

Instead of booze and late nights, the new generation (and the cool NYC people) are embracing daytime wellness raves - celebrating joy, movement, and connection with clean-label fuel in hand.

Images courtesy of Infinity Creative Agency