Cult labels Ksubi and Alice Hollywood, founded by fashion disruptor Shane Gonzales, set Soho alight as they unveiled the highly anticipated Ksubi by Alice Hollywood collection. Hosted at the NYFW pop-up at Ksubi’s New York flagship on Greene Street, the party drew the city’s fashion elite for an exclusive first look at the collaboration.

Notable guests included Anwar Hadid, Matt Zingler and wife Bunny Zingler, NBA player Dalen Terry, tastemakers Quincy Combs, Pepe Garcia, Miguel Harichi, Grace Jackson and Hailey Sani alongside artists Mohamed Ramadan, G Herbo, Jay Critch, DC The Don, BK the Rula and TiaCorine. The night pulsed with DJ sets from Wakeupf1lthy, Gunner Stahl, D33J and Shaneaveli - the DJ alias of Alice founder Shane Gonzales - with guests sipping Poppi Seltzer, Belaire Champagne, Saintwoods Vodka, and Don Julio Tequila.

Adding to the energy, guests danced on a custom-built skate ramp installed inside the space, an homage to the early 2000s skate and moto culture that inspired the collaboration.

The 14-piece capsule blends Gonzales’s Southern California edge with Ksubi’s street-luxe rebellion, featuring premium denim sets, boxy tees, a twin-zip hoodie, and accessories laced with punk-fuelled details that nod to both brands’ DNA.

Images courtesy of KSUBI / Matthew Yoscary