New York-based fashion, beauty, and lifestyle brand LoveShackFancy debuted its Spring 2026 collection, 'Prairie Romance: Where The Wildflowers Meet The Wind,' with an all-American presentation. Founder and Creative Director, Rebecca Hessel Cohen, welcomed guests into her signature dream world at the Nine Orchard Hotel rooftop, set in downtown Manhattan’s Dimes Square neighborhood.
Guests included Olivia Jade, Natalia Bryant, Olivia Holt, Rachel Zoe, Priah Ferguson, Bianca Lawson, Hannah Godwin, Adelaine Morin, Ava Dash, Coco Bassey, Kaye Bassey, Taylen Biggs, Lilia Buckingham, Danielle Bernstein, Emira D’Spain, Hannah Meloche, Kelly Bensimon, Cailin Russo, Kit Keenan, Landon Barker, and many more.
Typically adorned in an abundance of pink roses, Cohen swapped these for wildflowers, paying homage to the collection’s name and spirit, all designed by Nicholas Jones and Justin Davis, with florals provided by 1-800-Flowers. Playing into the Spring 2026 collection, LoveShackFancy gave the hotel’s grandeur space a Western and vibrant flair. Guests were ushered by suitors dressed on theme in crisp, white button-ups and jeans, complete with a LoveShackFancy pink bandana. Specialty cocktails were poured for guests, including The Rattlesnake (a spicy margarita) with 21Seeds tequila and GIDDY UP (an espresso martini) with Ketel One vodka. Guests also enjoy wine and prosecco by Santa Margherita.
Music by DJ duo Fivelevn (Emma Nielsen and Cho Seward) began to play as a parade of models made their way through the crowd. This season, the LoveShackFancy girl celebrates American girlhood; she’s curious, free-spirited, and coming of age. “Part romantic, part dreamer, part heroine of her own making, she embodies duality: romantic yet never waiting to be rescued, sensual yet independent, nostalgic yet restless for what lies ahead,” and her look reflects this sentiment.
Midway through the presentation, Nashville-based singer/songwriter, Laci Kaye Booth, joined the show to sing two of her top hits, "Daddy’s Mugshot" and "Luck of the Draw," followed by a cover of "Have You Ever Seen The Rain" by Creedence Clearwater Revival. Booth has been named one of CMT’s “Next Women of Country” and SiriusXM The Highway’s “Highway Find.” She has spent much of the past year on the road, including shows with Parker McCollum, Megan Moroney, Ella Langley, and more.
Image credit: Bre Johnson & Matt Borkowski/BFA
