SOMA is officially showing up and showing off. To celebrate the launch of the Vanishing Edge Lace Back panty, the brand hosted a cheeky takeover of Iconic Magazines, marking SOMA’s first-ever in-person New York Fashion Week experience.

Over 200 people lined Mulberry Street, where customers were treated to complimentary coffee, steamy hot buns from Bourke Street Bakery, and free panties! Buns and panties were raided and gone within two and a half hours of the stand opening.

Soma’s Vanishing Edge collection combines everything you want in a pair of panties: comfort, breathability, and, let’s not forget, no visible panty lines. A seamless start to Fashion Week featuring the panty that disappears and never distracts. The Vanishing Edge Lace Back Panty is the latest style in the Vanishing Edge collection, the ultimate Soma exclusive no-show wonders designed to disappear. Featuring an all-over lace design and the stay-put magic you know and love, it’s the not-so-basic basic, ultimate foundational item every Fashion Week outfit deserves.

Image credit: Marcia Ciriello