W Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, unveiled the highly anticipated transformation of W New York – Union Square with a grand opening celebration.

The evening's guests included Michelle Williams, Jane Krakowski, Lucien Laviscount, Toro y Moi, Ella Emhoff, Hari Nef, Richie Shazam, Slick Rick, Moses Sumney, Tyler Mitchell, Kim Shui, Miranda Makaroff, Jenne Lombardo, Legendary Damon, Andy Baraghani, and many more.

Attendees enjoyed a scrumptious dinner at Seahorse, restaurateur John McDonald’s new modern seafood restaurant and raw bar, followed by a high-energy cocktail party in the Living Room. Inspired in part by the grandeur and symmetry of Grand Central Station, the Living Room showcases soaring ceilings, intricate moldings, and early twentieth-century charm. Entertainment featured performances from DJs Toro y Moi and Desiree.

Following an impressive $100 million reimagination by Rockwell Group, the iconic hotel in the heart of New York City now stands as a defining expression of W Hotels, the original luxury lifestyle hospitality brand, reflecting its global evolution across design, culture, and elevated service. With a full room-to-rooftop reinvention, W New York – Union Square aims to reclaim its place as a cultural cornerstone in the city where the brand was born over two decades ago, revolutionizing how the world experiences hospitality and building momentum for a daring new era.

Image credit: Jason Lowrie & Matt Borkowski/BFA