LALO Tequila, in partnership with IMG Tennis, hosted “First Serve” — an elevated kick-off to tennis season in New York City. Taking place at Parker’s at The Thompson Central Park, the event brought together top tennis players, key opinion leaders, and NYC tastemakers for an evening of sport, style, and tequila.

"Tennis has a way of bringing people together, just like a great tequila. Both are best when shared," says Eduardo "Lalo" González, co-founder of LALO Tequila, “Partnering with some of the world’s best tennis players lets us share that spirit on and off the court.”

The evening's guests included Amanda Anisimova, Madison Keys, Holger Rune, Morgan Riddle, Flynn McGarry, Adam Lefkoe, Akin Akman, Ian Malone, Nell Rebowe, and Savannah Engel. 

2025 Wimbledon finalist Amanda Anisimova and 2025 Australian Open winner Madison Keys debuted their custom LALO Championship Cocktails¹, the Passion Fruit Margarita and the Spicy Margarita, respectively. Guests enjoyed a LALO Clubhouse, which will remain at the Thompson Hotel until September 7. During the event, the clubhouse featured branded interactive ping pong and a martini-and-caviar station, along with a custom LALO bar.

“Partnering with LALO Tequila is the perfect way to serve something fresh and unexpected. Crafting a custom cocktail for this event is a fun way to celebrate the start of the tournament and share it with tennis fans,” said Anisimova.

"I’m excited for fans to try my LALO Tequila specialty cocktail that gives a little bit of spice—perfect for kicking off the tennis in New York. Nothing’s better than good vibes, great fans, and a drink that feels uniquely mine,” said Keys.

Following the event, the LALO clubhouse will open to the public, offering viewing of US Open matches, along with LALO cocktails to enjoy during the tournament.

Image credit: Sansho Scott/BFA