As part of Tales of the Cocktail, "Jack Daniel’s Presents: All Access" delivered a one-night-only, immersive experience celebrating the intersection of music, culture, and whiskey. Designed to reimagine the traditional music hall through an insider’s lens, the event gave 1400+ guests unprecedented access to the spaces and stories typically reserved for artists and industry.

Entering through the side-stage door, attendees were guided through a behind-the-scenes journey—from a working green room with DJ Kelly Green to a mainstage performance by Run the Jewels, preceded by a set from DJ VenusX. The evening invited all guests to feel like VIPs through dynamic design, thoughtful programming, and elevated brand experiences.

Four custom bars were operated in partnership with Liquid Productions, featuring a nationally recognized roster of bartenders including Tiffanie Barriere, Julie Reiner, Sean Kenyon, Charles Joly, Josh Davis, Kate Gerwin, Christine Wiseman, Lorenzo Cyril, Joe Brooke, Shauna O’Neil, Christina Viera, Javelle Taft, Eric Simmons, Izzy Tulloch, Michael Capoferri, Erika Flowers, Eric Bennett, and Melina Meza. Each of these individuals delivered their unique take on Jack Daniel’s cocktails. 

Additional experience highlights included a Levi’s® Heat Press Station where guests could create custom shirts with branded patches, and a Jack Daniel’s Hat Customization Bar featuring trucker hats and pins. Attendees also enjoyed refreshing Jack & Coke and Jack Blackberry Lemonade slushies from the Jack Daniel’s Slushy Truck. Food offerings included fried chicken sliders from Bonafried and fries and popcorn served throughout the venue by Pigeon Catering. Complimentary beverages were also provided by Topo Chico.

From creative concept to cultural execution, Jack Daniel’s Presents: All Access served as a standout activation during Tales of the Cocktail—bringing guests closer to the artists they love, the whiskey they enjoy, and the spirit of New Orleans.

Images courtesy of UMG