Exactly three years to the day of the LA28 Olympic & Paralympic Games Opening Ceremony—Saatva marked the grand opening of its Pasadena Viewing Room with an exclusive breakfast event featuring U.S. Olympic Gold Medalist Tara Lipinski. The event was held on Bastille Day, a nod to the Paris 2024 Olympic Games and Saatva’s ongoing connection to the world of elite performance and global competition.
The event brought together media, brand partners, and local guests for an intimate meet-and-greet with the figure skating icon, commemorating Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.
Guests were treated to a rare glimpse of Tara Lipinski’s 1998 Olympic gold medal, generously loaned by the U.S. Olympic & Paralympic Museum in Colorado Springs. Tara offered remarks, posed for photos, and signed 30 exclusive keepsake cards as part of a curated, one-on-one guest experience.
A custom Saatva x LA28 Olympic Games step-and-repeat provided a standout visual moment, celebrating the shared values of rest, resilience, and peak performance.
This event also marked the official start of Tara Lipinski’s partnership with Saatva as a brand ambassador, following her announcement live on the TODAY Show. A strong advocate for restorative wellness and recovery, Tara continues to prioritize quality sleep in both her personal life and professional journey.
Image credit: Mik Milman