Before Cannes Lions 2025 commenced, the creative energy started a day early in Antibes, where Day One Agency and Adam Faze’s Gymnasium gathered the industry’s most forward-thinking minds for an invite-only kickoff.

Set on the French Riviera at Baba, beneath a cotton candy sky, creators like David Dobrik, Coco Mocoe, Natalie Noel, Tiffany Baira, and Bách Buquen sipped pink spritzes and connected with executives from e.l.f. Beauty, Yahoo, Lyft, and UTA, while Sexy Damion spun an electric sunset set. Reporters from The New York Times, The Wall Street Journal, The New York Post, Adweek, Ad Age and more also joined.

Image credit: Reid Anderson