Dewar's®, the world's most awarded Blended Scotch Whisky, and Baccarat, symbol of art de vivre, unveiled their latest partnership at the 78th Annual Tony Awards - an ultra-exclusive speakeasy experience honoring the most influential talent on Broadway.
Bound by a mutual reverence for craftsmanship and an enduring passion for artistry and narrative, Dewar's and Baccarat united over three centuries of combined heritage for this captivating, multisensory experience—a tribute to the luminaries and visionaries who captivate the world through creativity, performance, and storytelling. Inspired by the opulent Art Deco grandeur of Radio City Music Hall, the bespoke speakeasy reimagined the iconic design era through a modern lens. Architectural zigzags and graceful curves converged with Baccarat's unmistakable rouge, opulent gold tones, and whisky-kissed hues, while crystal chandeliers and sculptural vases created a mesmerizing glow. Conceived as a hidden jewel exclusively for Tony Awards nominees, presenters, and distinguished guests, the space became a stage of its own.
A selection of Dewar's cocktails were served in Baccarat glasses, featuring rare expressions from the acclaimed Dewar's Double Double range—renowned for its innovative four-stage aging process and remarkable smoothness. The cocktail menu included signature serves such as the Golden Cue, a bright, fruit-forward elixir served in a Baccarat Mille Nuits Glass, The Revival, an indulgent serve complemented by vanilla and sherry presented in a Baccarat Talleyrand "Encore" Coupe, and Act One Aperitif, a layered cocktail with notes of banana strained into an absinthe-rinsed Baccarat Harmonie Tumbler— each crafted to stimulate the senses and toast a different facet of theatrical brilliance.
Rooted in Dewar's global brand platform, Here's to the Story, the partnership celebrates a shared reverence for timeless craftsmanship, cultural impact, and enriching discoveries. From the stage to the glass, both worlds embrace tradition while inviting new narratives—reflecting Dewar's belief that every moment worth toasting should awaken curiosity, confidence, and connection.
Images courtesy of Getty
