Goop and NET-A-PORTER.COM joined together for a dinner to celebrate both brands and summer in the Hamptons – an important location for the brands that resonates with their respective audiences. The long-standing relationship between goop and NET-A-PORTER goes back a few years to when Gwyneth Paltrow was featured on NET-A-PORTER’s weekly digital glossy, The EDIT, and NET-A-PORTER partnered with goop for its first semi-annual style editorial in 2013, so it was natural for the brands to join together again given the synergies between both sites.
The evening celebrated goop’s rapid editorial and e-commerce expansion, as well as NET-A-PORTER’s seasonal same-day delivery and exclusive concierge service to the Hamptons. With both brands’ shared passions for luxury, elegant simplicity and a powerful female presence, the event was a celebration of friends, fashion and The Hamptons.
Photo credit: Hannah Thomson
