BRANDEdit, The Digital Dept.’s in-house experiential program, just kicked off CMA Fest in style with a 2-day influencer experience and gifting suite in Nashville. The team transformed Nashville’s Saint Elle event space into BRANDEdit’s Nashville Experience: Backstage Pass, Presented by MaryRuth Organics. Attendees were treated to a VIP concert-like experience, complete with event merch, photo ops, and a VIP gifting suite full of the latest fashion, beauty, food, and wellness products.

Influencer attendees could visit the latest stop on MaryRuth’s Organics Glow Tour and hit the Fuel Stop for MaryRuth’s Organics-infused mocktails, shop the latest summer styles from Lulus, engrave custom solid hair care products from Ethique, get a closer look at their scalp health with OneSkin, treat themselves to the latest subscription box from IPSY, touch up any blemishes in style with Dots For Spots, and explore the BRANDEdit Outpost for more gifting from brands including Splendor Water, Breda, Tangle Teezer, Back To Nature, Dave’s Killer Bread, Epres, EPHD, Fresh Cosmetics, Grüns, Kitsch, Mixik Skin, Naked Sundays, Poppi, Provence Beauty, Rind Snacks, Smart Sweets, and Vegobears.

Notable talent included Lauren Lane, Jana Kramer, Pia Toscano, Chanel West Coast, Victoria Fuller, Ashley Wahler, Daisy Kent, Sabina Gadecki Rich with husband, country artist, Tyler Rich, Sazan Hendrix, Sabina Gadecki, and Naomi Priestley.

Image credit: Zack Whitford / Shutterstock for BRANDEdit Nashville Experience