ASTA RESORT recently hosted a celebration event to mark the opening of its Summer Store Pop-up in New York City— a fleeting escape where artisan fashion and cafe delights await.

The opening event welcomed nearly 100 guests to celebrate this milestone and arrival to the neighbourhood on 199 Lafayette Street. Guests glittered in looks from the ASTA Spring ‘25 Collection and enjoyed a menu of ASTA-themed concoctions by LALO Tequila, Marky's, and Gelateria Gentile NY.

Open from May 16th - June 16th, guests can discover an exclusive edit of signature knitwear, shimmering sequins, and vacation silhouettes designed to slip effortlessly between seaside dreams and city soirées. The storefront offers signature pieces from the ASTA label, including new arrivals from the PF’25 collection and in-store NYC exclusives.

Additionally, the pop-up offers a selection of gelato from Puglia in partnership with Gelateria Gentile - the ASTA Gelateria offers a moment of Summer indulgence, with an exclusive Pistacchio-noted flavour. Blending ASTA’s signature glamour with Gentile’s Puglia-born artisanal charm, Gentile’s head of production shapes the selected star ingredients into a special gelato, built together by the brands. “Ricotta, Pistachio & Orange Blossom," served fresh daily at the Gentile Gelateria in Nolita.

Images courtesy of Lucky Chalm